The use of videos as promotional material is increasingly being used. This is because videos can more evoke emotions and tell stories in ways that text and photos cannot do. Video can also be a brand recall where consumers have the ability to remember a brand name based on product categories from their memory video production. Video production house singapore often receives requests for making videos with promotional content.
Promotional video content is not always in the form of advertising goods in a rigid manner. The more creative your video is, it will attract consumers. The following are the types of video content that can be used for your business:
– Interview and Question and Answer
Content with the theme of interviews and question and answer can be a great and informative way to engage your audience. Interviews can help build connections with potential referral partners in your business, while question and answer content can be the best way to communicate with your audience. To do this, you can prepare questions in advance or collect questions from your audience.
– Tutorial video
This type of content explains how to work and how to use a product or service. This type of content is also the most wanted content for everyone. But you still have to be careful because useful content must be more than just promotion and soft selling. Because your audience is certainly quite clever in distinguishing whether they are being forced to sell or not.
– Promos, deals, and give away
Almost everyone likes goods with good deals. Therefore, this type of content can be the answer to promoting your exclusive offer and taking their attention with interesting videos that promote your prizes, promotions, and contests. Don’t forget to also give a gift that the audience can get.
– Announcement / Reveals
Content with themes like this is the perfect way to build excitement in announcing big news on your business such as expanding or bringing up new products.